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References

1: Artun and Levin, Predictive Marketing, pages 71 and 107

2: Artun and Levin, Predictive Marketing, page 74

3: Artun and Levin, Predictive Marketing, pages 78 to 80

4: Artun and Levin, Predictive Marketing, pages 14 and 15

5: Artun and Levin, Predictive Marketing, page 107

6: Artun and Levin, Predictive Marketing, page 23

7: Artun and Levin, Predictive Marketing, page 18

8: Artun and Levin, Predictive Marketing, page 16